The Viva Braslav Festival began with a dream. The idea is simple – to unite nature, music, and freedom of choice. In 2013, the organizers gathered the first venue on the shore of one of the most picturesque lakes in Belarus. At that time, the project welcomed 3,000 guests. Ten years later, the number of visitors has grown tenfold. Today, it is the largest open-air festival in Belarus with a reputation not just as a musical event, but as a symbol of summer, energy, and zest for life.
### The Musical Epicenter of Summer: Impressive Scale
Every summer, thousands of people head to the northwest of the country. The Viva Braslav Festival transforms the Braslav Lakes National Park into a center of cultural gravity. The area includes several stages, sports zones, art spaces, food courts, and camping. Its area exceeds 20 hectares.
Over 50 artists of various genres confirm their participation. Among them are European chart residents, headliners of the Eastern European scene, and rising stars. The lineup includes electronic music, pop, rock, rap, and indie. The program is structured on the principle of musical balance: from DJ sets to live performances with full bands and shows.
### How the Viva Braslav Festival Works
The festival creates a clear architecture of experiences – not a chaos of entertainment, but a well-thought-out map of experiences. Here, every step enhances engagement. The space functions like a living organism, where each zone supports the rhythm of the overall flow.
The activity formats included in the Viva Braslav Festival:
1. Musical zone: three stages, each with a unique theme – main stage, dance floor, and acoustic spot.
2. Thematic locations: chill-out zone with bean bags, a library under the pines, an outdoor cinema under the stars.
3. Sports and active recreation: SUP surfing, beach volleyball, cycling marathons.
4. Entertainment: laser shows, fire performances, trampoline park, interactive activities from sponsors.
5. Camping zone: an area for tents with showers and security.
6. Gastronomic spaces: over 30 points with local and ethnic cuisine.
Each block creates an atmosphere where the Viva Braslav Festival transforms into not just an event, but a massive cultural experience.
### The Natural Factor at the Core of the Concept
Lake Drivyaty sets the tone: the reflection of the stage in the water, natural acoustics, coolness on a hot day. It is no coincidence that Viva Braslav has become synonymous with “festival on the Braslav Lakes.” The location in the National Park enhances the contrast: the noise of the stage against the backdrop of the water mirror and pine forests.
The synergy of music and nature creates a unique open-air experience. It’s not just the stage that attracts the audience, but the atmosphere of unity with nature, the opportunity to relax without urban pressure, and with complete freedom of choice.
### What Awaits Guests at the Viva Braslav Festival in 2025
The 2025 season expands the horizons of the festival experience and enhances the integration of technologies, formats, and cultural codes. The festival goes beyond the usual open-air format, turning every detail into part of a thoughtful engagement strategy. The upcoming season promises an updated scale.
It will feature:
1. A three-day program instead of two.
2. Participation of artists from five countries.
3. A technological visual stage setup.
4. Partnerships with international agencies and musicians.
5. Eco-friendly transport from stations to the venue.
6. A modern entry system – face ID and NFC bracelets.
A new concept is introduced – “Three Sides of the World”: each stage operates according to its theme – north (acoustic), south (electronic night), west (main hits).
### Economy and Logistics of the Festival
Since 2018, the Viva Braslav Festival has generated up to 2 million Belarusian rubles in domestic tourism. Local entrepreneurs are involved in the project: boat rentals, glamping sites, farm produce. 78% of the budget comes from private investments, 22% from sponsorship packages and ticket sales.
Tickets go on sale 3-4 months in advance. In 2024, over 6,000 season passes were sold in the first 48 hours. The main audience segment is 25-35 years old, residing in Minsk, Vitebsk, Grodno, as well as guests from Lithuania and Latvia.
### The Viva Braslav Festival – A Gathering Place for Communities
A strong aspect of the project is community building. The summer open-air in Braslav brings together people with shared values: music, nature, respect for space, and personal freedom. Entertainment is combined with dialogues, art installations with educational panels.
Every year, a special sector is set up for volunteers. Over 300 people help develop the project from within. An ecosystem is created where the concert does not dominate the experience but becomes part of it.
### Shows and Atmosphere
Success is not only determined by performances. The atmosphere is what brings people back. The festival focuses on emotions. Light, sound, stage design, the pulsating energy of the crowd – everything works towards one goal: to create a feeling that cannot be reproduced on TikTok or in a stream. Only personal presence reveals the format.
### A Place to Return To
The Viva Braslav Festival has become a starting point for active recreation and emotional upgrade. Summer leisure in Belarus has long surpassed dachas and sanatoriums. It has introduced the concept of “musical tourism,” while maintaining a connection with nature and the local context.
It’s not necessary to know all the artists. It’s enough to immerse yourself in the flow. Concerts under the open sky sound different when there’s a lake nearby, the air smells of pine, and the sunset colors the water behind the stage.
### Preparation in Advance Ensures Enjoyment of the Moment
Organizers have expanded the transfer network. This summer, shuttle buses from Minsk, Vitebsk, Polotsk, and Vilnius will bring guests directly to the access control. The journey from the capital bus station will take 3 hours and 40 minutes.
Tour operators offer a package “Viva Braslav Festival + camping” at a fixed price of 210 BYN, including shuttle, camping spot, breakfast.
Distributed parking is located in three clusters; each connected to the main entrance by a pedestrian corridor and bike path. Storage of valuables is provided by a monitored deposit. A mobile app shows real-time waiting at each control zone.
### Tickets and Access to Services
The ticketing system operates on a blockchain platform. Each ticket is represented by a token that prevents counterfeiting. Verification is done through an NFC bracelet linked to the buyer’s ID. A standard three-day pass costs 135 BYN. The Fan Zone package adds access to the backstage lounge platform, soundcheck viewing, and a separate bar.
Early ticket sales offer a 25% discount. Statistics from the previous season: 82% of tickets were sold by the end of May. This year’s forecast is 85%. Offline sales are not available, eliminating speculation.
### Ecology and Safety
The team of media partners has launched the Zero Trace project. Each venue is equipped with waste sorting stations, reusable dishes, water refill points. Volunteers monitor cleanliness, and an interactive counter on the main screen shows the real-time reduction of the plastic footprint.
Safety is ensured by 350 employees of licensed security companies and emergency services teams. Mobile network coverage is enhanced by a temporary 5G tower, preventing network overload.
A medical center is located in the central area, with an average response time of three minutes.
### Perspectives and the Economy of Experiences
The project’s development plan includes the “European Tour” format. Borisov, Grodno, Pinsk are considered as satellite venues for mini open-air events in the days leading up to the main event.
The projected total economic effect for the region by 2027 is 8.4 million BYN. Analysts see an increase in the share of foreign visitors to 28%, with the average tourist check estimated at 310 BYN excluding tickets.
Collaboration with the National Park enhances guarantees for preserving the ecosystem. The joint program includes planting 1,000 young pines annually and monitoring the water quality in Lake Drivyaty. Part of the profits is allocated to the coastal zone improvement fund.
### Conclusion
A small town turns a geographical point into a magnet for ideas and emotions. The Viva Braslav Festival continues to scale, preserving the soul of the event and strengthening its influence on the cultural map of the region. The summer calendar of Belarus receives not just an event, but a guaranteed source of inspiration, sports, beauty, and live music.
One of the main symbols of the forest is the bison, the largest land mammal in Europe. The animals are of special value, as this is where the species was preserved after being threatened with extinction in the early 20th century. Today, the population numbers several hundred individuals, which makes the forest a unique area for observation. Special features of Belovezhskaya Pushcha include a well-developed infrastructure for seeing bison: special enclosures, observation platforms and observation towers allow tourists to safely see these giants from a distance of several metres.
Belovezhskaya Pushcha continues to inspire explorers, tourists and conservationists around the world. The location not only demonstrates the richness of nature, but also serves as a model of harmonious coexistence between humans and wildlife. The peculiarities of Belovezhskaya Pushcha provide a unique experience for every visitor, revealing the secrets of nature at every step.